WEB ANALYTICS

A good website is designed with clear goals in mind.  Web analytics helps you to monitor your progress towards achieving goals such as increasing online purchases or requests for information.  Knowing more about how visitors interact with your website allows you to modify elements such as copy, images and layout to increase the conversion rate of website visitors in to prospects or even customers.

    • Which pages on your website generate the most interest amongst visitors? 
    • Which pages are least effective
    • What is the rate of shopping cart abandonment for your site?
    • How long do visitors stay?
    • What time of day is most active?  Least active? 
    • Where do the visitors come from?